| 9.30 |
The start of the Bike Alpe Adria conference, Goriška brda Wine Cellar conference room, Dobrovo. |
Mayors, BiMobis project partners and representative of the Managing Authority / Joint Technical Secretariat Cross-border Cooperation Programme Slovenia – Italy speechesConference facilitator: Andrej Dekleva |
| 10.00 |
Presentation of the Bimobis project – bike mobility between Italy and Slovenia |
Miro Kristan, Project Manager, Soča Valley Development Centre, Slovenia |
| 10.05 |
Presentation of the iCon project |
Vesna Kozar, Project Manager, Soča Valley Development Centre, Slovenia |
| 10.10 |
Bike Alpe Adria as a biking destination and association |
Peter Dakskobler & Jan Klavora, Organizers and owners of Soča Outdoor Festival, Slovenia |
| 10.20 |
What mountain biking really is? |
Peter Zajc, Mountain biker and geographer, RRA Koroška, Slovenia |
| 10.30 |
The role of biking in the reginal economic development: a case study of Scotland |
Dr Steve Taylor, Project Manager, University of the Highlands and Islands, Scotland |
| 10.50 |
How to develop a mountain biking destination? |
Darco Cazin, Owner, Allegra Tourismus GmbH, Switzerland |
| 11.10 |
I became the mayor because I had vision |
Pavel Hornik, Mayor, Černá Voda, Czech Republic |
| 11.30 |
Coffee break |
|
| 11.50 |
How to become a bicycle-friendly hotel? |
Fabio Giacomelli, Lungolivigno, Italy |
| 12.10 |
How to turn a farm into a cycling centre? |
Dušan Štrucl- Dixi, Owner, MountainBike Nomad, Slovenia |
| 12.30 |
Destination branding: Questions and statements that need to be coordinated among stakeholders |
Maja Konečnik Ruzzier, Associate Professor of Marketing, Faculty of Economics, Universty of Ljubljana, Slovenia |
| 12.50 |
Destination branding: A destination attractive for mountain biking |
Andrej Žigon, Owned, Alliance ASE – Alliance Institution, Slovenia |
| 13.10 |
Promotion of cycling destinations through mountain biking competitive teams and athletes |
Tine Mahkovec, Product and sales manager for bicycle tools at Unior and director of Unior Tools Team Slovenia |
| 13.30 |
Why are events important for the destination? |
Iztok Kvas, CEO at action sports agency SPANK |
| 14.00 |
Press conference |
|
| 15.00 |
Organized bike trip of a part of BiMobis route, the meeting point is in front of Goriška Brda Wine Cellar |
Anyone interested is welcome |
| 15.30 |
Workshop 1: How to become a successful cycling destination |
Facilitator: Andrej Dekleva
Collaborators: Steve Taylor, Darco Cazin, Pavel Hornik |
| 15.30 |
Workshop 2: How to become a successful cycling provider? |
Facilitator: Peter Dakskobler
Collaborators: Fabio Giacomelli, Dušan Štrucl- Dixi |
| 15.30 |
Workshop 3: How to attract cycling guests? |
Facilitator: Andrej Žigon
Collaborators: Maja Konečnik Ruzzier, Tine Mahkovec, Iztok Kvas |
Dobrovo, Goriška brda, petek, 27. marec 2015